Over 350 Fellows of each association all over the world have shown the evaluations of the 5 indicators obtained by using the products.
First, average over 350 data for each of the 5 indicators. Next, average the 5 data (averaged from over 350 data). The result is the brand score. The brand scores on SB700+ are the same as SBR.
In addition, 3 values are calculated from 5 indicators.
- ART (Artistry)
The last shape, the pattern, the quality and color of the leather, the finishing of details, etc. are combined to form the appearance of the shoe. ART is the beauty of its appearance.
ART also takes into account the originality of the appearance. Therefore the more beautiful and original the appearance, the higher ART. No matter how beautiful the appearance is, ART isn't high without originality.
- POB (Persistence of Beauty)
ART indicates the beauty of unused products. ART does not take into account how beauty will change.
Shoes are not industrial products like plastic. And they are not figurines. They are made of natural materials and withstand the weight and rub against the ground every day.
Therefore, it is necessary to evaluate not only the beauty of unused products but also how it changes through use and time. ART indicates the former, and POB indicates the latter. In other words, POB indicates how well products can keep their ART through use and time.
Some shoes are getting more and more beautiful through use and time, while others are getting uglier. If a brand sells the former, its POB is high. And if it sells the latter, its POB is low.
- COMF (Comfortability)
General comfortability tests evaluate shoes when walking on flat ground for a few minutes. However, the COMF test evaluates them in rough places, in the rain, and for hours of continuous use.
General comfortability tests only evaluate the ease of walking. However, in addition to that, the COMF test also evaluates the humidity in the shoes, the load on the feet, and so on.
In short, compared to the general comfortability tests, the COMF test has more practical and diverse evaluation conditions and a wider range of evaluations.
COMF is not just an indicator of the ease of walking. It is an indicator of how friendly the products are to the users in various conditions.
- DU (Durability)
Shoes not only withstand the weight and rub against the ground every day, but are also exposed to the rain and gravel. When they are subjected to strong and diverse damage, they lose their beauty and comfortability. DU indicates how small that degree is.
DU is an indicator of how well products can keep their goodness. In this regard, it is the same as POB and POF. But while POB and POF focus on persistence through use and time, DU focuses on persistence against irregular damage.
- POF (Persistence of Functionality)
As mentioned in the POB section, shoes are made of natural materials and withstand the weight and rub against the ground every day. Therefore, not only beauty but also functionality (comfortability and durability) will be lost through use and time. POF indicates how small that degree is. In other words, POF indicates how well products can keep their COMF and DU through use and time.
Some shoes can be used for a long time by repairs. POF takes it into account. The more friendly the products are to repairs, the higher the POF of the brand.
- TAV (Total Artistic Value)
No matter how high ART is, if it decreases in a short time, the value of the product is low. In other words, the product requires high POB as well as high ART.
TAV is calculated from ART and POB.
- TFV (Total Functional Value)
And, for the same reason, the product requires high POF as well as high COMF and DU.
TFV is calculated from COMF, DU, and POF.
- Product Value
Shoes are functional products and arts. Even if they are excellent as arts, if they are inferior as functional products, their value is low.
Product Value is calculated from TAV and TFV.